We’re proud to congratulate Alex Patterson, Marketing Manager at Commercial Capital Company, for being recognized as one of Monitor Daily’s Top 50 Women in Equipment Finance for 2025 — an honor that highlights her transformative impact on our company and the industry.
“For young women starting out in their careers, it’s important to remember that taking care of yourself is just as important as taking care of the work. Pair that with a genuine curiosity to keep learning from those around you, and you’ll build the resilience and relationships to fuel long-term success.”
— Alex Patterson
Driving Innovation Through Strategic Marketing
Since joining Commercial Capital Company in January 2024, Alex has redefined what strategic marketing looks like in equipment finance. With a professional background in technology and hardware, she brought experience shaped by fast-paced, high-stakes environments, along with a mindset focused on building scalable systems and cross-department collaboration.
Results That Speak for Themselves
Alex’s data-driven approach to lead generation and email marketing helped drive more than $840,000 in finance volume in her first year,
while boosting website traffic by an impressive 128.9% year-over-year.
Her exceptional performance earned her Employee of the Quarter for both Q1 and Q2 of 2025, a clear reflection of the value she brings to every team she works with.
COO Jonathan Yount notes that Alex “blends a modern, data-driven marketing mindset with a deep respect for the relationship-first nature of equipment finance,” emphasizing that she strengthened the company’s ability to tell its story without changing its identity.
Customers have noticed, too — frequently commenting on the clarity and professionalism of Commercial Capital’s materials and online presence.
A Leader Who Balances People and Performance
What truly sets Alex apart is her leadership philosophy. She partners closely with marketing, sales, operations, and executive leadership to align goals, solve problems, and build systems that support both people and performance. Colleagues praise her ability to listen deeply, understand the bigger picture, and then jump in to help execute.
Empowering the Next Generation
Alex is passionate about supporting young women entering the field. Her advice?
Balance ambition with self-care. Stay curious. Keep learning.
These principles guide her work every day, and they’re part of what earned her a place among the industry’s most impactful women this year.